„In the twenties and thirties, many journalists observed with growing
anxiety that facts themselves, or what they had taken to be facts, could not be trusted. One response to this discomfiting view was the institutionalization in the daily paper of new genres of subjective reporting, like the political column. Another response turned the journalists' anxiety on its head and encouraged journalists to replace a simple faith in facts with an allegiance to rules and procedures created for a world in which even facts were in question. This was "objectivity." Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it a While naive empiricism has not disappeared in journalism and survives, to some extent, in all of us, after World War I it was subordinated to the more sophisticated ideal of "objectivity.“

— Michael Schudson

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