„Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.“

Zdroj: Made in Japan (1986), p. 156.

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Akio Morita1
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General sources
Kontext: The thing we must do intensely is be human together. People are more important than things. We must get together. The best thing humans can have going for them is each other. We have each other. We must reject everything which humiliates us. Humans are not objects of consumption. We must develop an absolute priority of humans ahead of profit — any humans ahead of any profit. Then we will survive. … Together.

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Originál: (it) Nascondiamo tutto, anche quello che può avere apparenza di dono di Dio, affinché non se ne faccia mercato. A Dio solo l'onore e la gloria! Se fosse possibile, noi dovremmo passare sulla terra come un'ombra che non lascia traccia di sé.

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