„Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them; disagree with them; glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.“
— Jack Kerouac American writer 1922 - 1969
Used in the Apple "Think Different" marketing campaign and sometimes attributed to Kerouac on the internet, perhaps because it evokes his famous quote from On the Road: "The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes "Awww!"" The original script was actuality written by Rob Siltanen with participation of Lee Clow. In "The Real Story Behind Apple's 'Think Different' Campaign" in Forbes (14 December 2011) http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/ Rob Siltanen states: "I wrote everything..." "I shared my scripts with Lee, and he thought they were good. He made a couple tweaks..."