Originál: (en) Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
Zdroj: [Steve Jobs: Stanford commencement address, The guardian, guardian.co.uk, Guardian News and Media Limited, červen 2005, anglicky, http://www.guardian.co.uk/technology/2011/oct/09/steve-jobs-stanford-commencement-address/print]
