David Ogilvy nejznámější citáty
David Ogilvy: Citáty anglicky
Zdroj: Confessions of an Advertising Man, p. 96 (Ballantine Books)
“Where people aren’t having any fun, they seldom produce good work.”
Zdroj: Confessions of an Advertising Man
Ogilvy on Advertising, p. 47
“At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.”
Zdroj: Rolls-Royce print ad, 1958. This is sometimes referred to as the most famous headline in advertising history.
Ogilvy on Advertising, p. 172
Confessions of an Advertising Man, p. 87 (Ballantine Books)
Not one of my proudest memories.
Ogilvy on Advertising, p. 109
But if each of us hires people who are bigger than we are, we shall become a company of giants.
Ogilvy on Advertising, p. 47