Edward L. Bernays citáty

Edward Louis Bernays byl americký zakladatel moderních public relations.

✵ 22. listopad 1891 – 9. březen 1995
Edward L. Bernays foto
Edward L. Bernays: 28   citátů 0   lajků

Edward L. Bernays: Citáty anglicky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

Edward Bernays kniha Propaganda

Zdroj: Propaganda (1928), p. 37 <!-- the first two sentences are very widely cited -->
Kontext: The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

“For the same reason I read the National Geographic, I like to see places I will never visit.”

Quoted in L. Tye The Father of Spin (1998) p. 102
On why he read Playboy

“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”

"The Engineering of Consent", Annals of the American Academy of Political and Social Science No. 250 (March 1947), p. 113; Reprinted in Edward L. Bernays, Howard Walden Cutler, The Engineering of Consent, University of Oklahoma Press, 1955

“Propaganda is the executive arm of the invisible government.”

Edward Bernays kniha Propaganda

Zdroj: Propaganda (1928), p. 48