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Howard Schultz

Datum narození: 19. červenec 1953

Howard Schultz je americký podnikatel, bývalý ředitel společnosti Starbucks - mezinárodního výrobce kávy a největší obchodní řetězce kaváren na světě.


„Vítězství je prázdné, pokud dorazíte do cíle sami. Největší odměnou je být obklopený vítězi. Čím více vítězů dorazí s vámi, ať už to jsou zaměstnanci, zákazníci, společníci, tím radostnější je vítězství.“

„Vždy jsem byl řízený a hladový. Dlouho poté, co se jiní zastavili k odpočinku a zotavení, jsem stále běžel a hnal se za něčím, co nikdo jiný nemohl vidět.“


„Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation. Hold people accountable, but give them the tools to succeed. Make the tough choices; it's how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe.“ Onward: How Starbucks Fought for Its Life without Losing Its Soul

„There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is the right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

This is the kind of passionate conviction that sparks romances, wins battles, and drives people to pursue dreams others wouldn’t dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.

“Life is a sum of all your choices,” wrote Albert Camus. Large or small, our actions forge our futures and hopefully inspire others along the way.“
Onward: How Starbucks Fought for Its Life without Losing Its Soul

„In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.“ Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

„Dream more than others think practical. Expect more than others think possible. Care more than others think wise.“

„Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.“ Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

„In times of adversity and change, we really discover who we are and what we're made of.“ Onward: How Starbucks Fought for Its Life without Losing Its Soul


„When we love something, emotion often drives our actions.

This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives.

But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable“
Onward: How Starbucks Fought for Its Life without Losing Its Soul

„People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.“ Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

„My passion. My commitment. This is the most important thing in my life other than my family.“ Onward: How Starbucks Fought for Its Life without Losing Its Soul

„Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...“ Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time


„One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure“ Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

„Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.“ Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

„There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, wethat the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.“ Onward: How Starbucks Fought for Its Life without Losing Its Soul

„If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies“ Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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