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Tim Cook

Datum narození: 1. listopad 1960

Timothy „Tim“ Donald Cook je generální ředitel společnosti Apple Inc.

„All of these things are great conveniences of life. They change your daily life in a great way. But if you're getting bombarded by notifications all day long, that's probably a use of the system that might not be so good anymore.“

—  Tim Cook

NPR: "Apple Requested 'Zero' Personal Data In Deals With Facebook, CEO Tim Cook Says" https://www.npr.org/2018/06/04/616280585/apple-requested-zero-personal-data-in-deals-with-facebook-ceo-tim-cook-says (4 June 2018)

„We [at Apple] worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft.“

—  Tim Cook

TechSpot: "Tim Cook thinks Spotify is 'draining the humanity out of music'" https://www.techspot.com/news/75875-tim-cook-thinks-spotify-draining-humanity-out-music.html (8 August 2018)

„Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.“

—  Tim Cook

At Apple's 2013 Q1 earnings call http://arstechnica.com/apple/2013/01/tim-cook-on-the-imac-cannibalization-is-a-huge-opportunity-for-us/ (2013-01-23)
iPad sales had been increasing at the expense of Mac sales.

„You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.“

—  Tim Cook

During the Q & A session after an earnings call http://bits.blogs.nytimes.com/2012/04/24/apples-chiefs-offhand-comment-spawns-internet-tribute/ (2012-04-24)
Cook was asked about converging touch- and mouse-based operating systems into one product, like Microsoft's Windows 8.

„I don’t think business should only deal in commercial things. Business, to me, is nothing more than a collection of people. If people have values, then companies should.“

—  Tim Cook

CNBC: "Apple's Tim Cook shares a rule that leaders should live by" https://www.cnbc.com/2018/06/26/apple-ceo-tim-cook-advice-for-leaders-on-speaking-out.html (26 June 2018)

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„The countries that embrace openness do exceptional and the countries that don’t, don’t. It’s not a matter of carving things up between sides. I’m going to encourage that calm heads prevail.“

—  Tim Cook

Bloomberg: Apple's Cook to Meet With Trump Amid China Trade Tensions https://www.bloomberg.com/news/articles/2018-04-25/apple-s-cook-to-meet-with-trump-amid-u-s-china-trade-tensions (25 April 2018)

„If you want me to only do things for ROI reasons then you should get out of this stock.“

—  Tim Cook

thestreet.com http://www.forbes.com/sites/siimonreynolds/2015/03/25/lessons-you-can-learn-from-apples-ceo/

„If there were any doubts, I think that they should be put to bed.“

—  Tim Cook

Talking about the Apple Watch,
bloomberg.com http://www.bloomberg.com/news/features/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-remaking-a-companys-culture-i077npsy

„The things we should be doing at Apple are things that others can’t.“

—  Tim Cook

bloomberg.com http://www.bloomberg.com/news/features/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-remaking-a-companys-culture-i077npsy

„When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.“

—  Tim Cook

At an Apple shareholder meeting in March 2014 http://www.forbes.com/sites/stevedenning/2014/03/07/why-tim-cook-doesnt-care-about-the-bloody-roi/
In response to a conservative interest group's request that Apple disclose the financial costs of its environmental initiatives, and to only take them on if they were profitable

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