Donald Arthur Norman citáty

Donald Arthur Norman je americký akademik.

✵ 25. prosinec 1935
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Donald Arthur Norman: Citáty anglicky

“Great designers produce pleasurable experiences.”

Donald A. Norman kniha The Design of Everyday Things

The Design of Everyday Things

“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.”

Donald A. Norman kniha The Design of Everyday Things

Zdroj: The Design of Everyday Things

“Academics get paid for being clever, not for being right.”

27th annual conference of the Travel and Tourism Research Association, June 1996, Las Vegas, p. 143 http://books.google.com/books?id=FUkXAQAAMAAJ&q=%22academics+get+paid+for+being+clever%22.

“Creeping featurism is a disease, fatal if not treated promptly. There are some cures, but, as usual, the best approach is to practice preventative medicine.”

Donald A. Norman kniha The Design of Everyday Things

Zdroj: The Design of Everyday Things (1988, 2002), Ch. 6, p. 173.

“If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.”

Donald A. Norman kniha The Design of Everyday Things

Zdroj: The Design of Everyday Things (1988, 2002), Ch. 1, p. 8.

“When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.”

Donald A. Norman kniha The Design of Everyday Things

Zdroj: The Design of Everyday Things (1988, 2002), Ch. 4, p. 87; regarding doors labeled "Push" and "Pull".

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