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Seth Godin

Datum narození: 10. červenec 1960

Seth Godin je americký autor knih z oblasti marketingu. Je znám jako marketér, řečník, podnikatel a spisovatel.


„Marketing je mocný. Užívejte jej moudře.“

„Jsem přesvědčen o tom, že marketing je tou nejmocnější silou, kterou mají k dispozici lidé, kteří chtějí dosáhnout změny.“


„Úspěšní marketéři jsou pouze dodavateli příběhů, jimž se spotřebitelé rozhodli věřit.“

„Za náhlým úspěchem jsou většinou tři roky tvrdé práce.“

„Spotřebitelé se spolupodílejí na marketingu.“

„Marketéři jsou zvláštním druhem lhářů. Lžou spotřebitelům, protože to spotřebitelé vyžadují. Marketéři vyprávějí příběhy a spotřebitelé jim věří.“

„Marketéři dosahují zisků, protože spotřebitelé kupují to, co si přejí, nikoli to, co potřebují. Cestou k ziskovému růstu je uspokojování přání, nikoli potřeb.“

„Marketing je věcí šíření myšlenek a šíření myšlenek je nejvýznamnějším produktem naší civilizace.“


„Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.“

„The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.

Someone can always do your job a little better or faster or cheaper than you can.

The job might be difficult, it might require skill, but it's a job.

Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.

The job is not the work.“
Linchpin: Are You Indispensable?

„Art is what we call... the thing an artist does.

It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human.

Art is not in the... eye of the beholder. It's in the soul of the artist.“

„Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.

What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artists who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.

An artists is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artists takes it personally.

That's why Bob Dylan is an artist, but an anonymous corporate hack who dreams up Pop 40 hits on the other side of the glass is merely a marketer. That's why Tony Hsieh, founder of Zappos, is an artists, while a boiler room of telemarketers is simply a scam.

Tom Peters, corporate gadfly and writer, is an artists, even though his readers are businesspeople. He's an artists because he takes a stand, he takes the work personally, and he doesn't care if someone disagrees. His art is part of him, and he feels compelled to share it with you because it's important, not because he expects you to pay him for it.

Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.

Art is a personal act of courage, something one human does that creates change in another.“
Linchpin: Are You Indispensable?


„Change almost never fails because it's too early. It almost always fails because it's too late.“

„I define anxiety as experiencing failure in advance.“ Poke the Box

„If you can’t state your position in eight words, you don’t have a position.“

„The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.“ Linchpin: Are You Indispensable?

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