Simon Sinek citáty

„Manipulace vedou k transakcím, nikoli k loajalitě.“

„Promo akce jsou tak běžným způsobem manipulace, že často zapomínáme, že jsme vlastně manipulováni.“

„Mezi opakovaným nákupem a loajalitou je velký rozdíl. Opakovaný nákup znamená, že si u vás někdo něco koupí vícekrát. Loajalita znamená, že jsou lidé ochotni se vzdát lepšího produktu nebo lepší ceny, aby mohli opět koupit u vás.“

„Je-li úspěch motivován PROČ, nepochybně se dostaví.“

„Lidé nekupují to co děláte, ale kupují proč to děláte.“

„Pracujte s lidmi, kteří věří v to, v co věříte vy.“

„Dokázali bychom více, kdybychom se honili za svými sny místo za svou konkurencí.“

„Osobnost zakladatele tvoří osobnost společnosti.“

„Když lidé popisují hodnotu, kterou u výrobku vnímají, pomocí niterných, emocionálně laděných slov typu „mít rád“, naznačuje to, že existuje jasná představa o PROČ.“

„Cena vždycky něco stojí. Otázkou je, kolik jste ochotni zaplatit za peníze, které si vyděláte.“

„Cílem podniku by nemělo být dělat byznys s každým, kdo zaklepe na dveře. Měli byste se zaměřit na lidi, kteří věří v to, co vy.“

“Working hard for something we do not care about is called stress, working hard for something we love is called passion.”

“Leadership is always about people.”

“There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people.”

“Though our lives are finite, life is infinite. We can start thinking about our legacy, the impact we'll have on the lives of others, today.”

“Most of us live our lives by accident—we live as it happens. Fullfillment comes when we live our lives on purpose.”

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”

“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.”

“You don’t hire for skills, you hire for attitude. You can always teach skills.”

“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.”

“When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.”

“Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.”

“Our need to belong is not rational, but it is a constant that exists across all people in all cultures.”

“And that’s what trust is. We don’t just trust people to obey the rules, we also trust that they know when to break them.”

“Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.”

“There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.”

“Our visions are the world we imagine, the tangible results of what the world would look like if we spent every day in pursuit of our WHY.”

“Let us all be the leaders we wish we had.”

“The greatest contribution of a leader is to make other leaders.”

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

“You can easily judge the character of a man by how he treats those who can do nothing for him.”

“The opportunity is not to discover the perfect company for ourselves. The opportunity is to build the perfect company for each other.”

“The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.”