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Marshall McLuhan

Datum narození: 21. červenec 1918
Datum úmrtí: 31. prosinec 1980

Herbert Marshall McLuhan byl kanadský filosof, spisovatel, literární kritik a mediální teoretik. Byl představitelem tzv. Torontské školy, jeho pojetí médií je někdy označováno jako technologický determinismus. K jeho základním konceptům patří: horká a chladná média či globální vesnice.


„Reklamy jsou jeskynním uměním 20. století.“

„Kriminálník, stejně jako umělec, je sociální průzkumník. “


„I don't necessarily agree with everything that I say.“

„Every society honors its live conformists and its dead troublemakers.“

„Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools!“

„We become what we behold. We shape our tools, and thereafter our tools shape us.“

„In the land of the blind, the one-eyed man is a hallucinating idiot... for he sees what no one else does: things that, to everyone else, are not there.“

„A point of view can be a dangerous luxury when substituted for insight and
understanding.“
The Gutenberg Galaxy: The Making of Typographic Man


„American youth attributes much more importance to arriving at driver's license age than at voting age.“

„There are no passengers on spaceship earth. We are all crew.“

„One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.“ War and Peace in the Global Village

„The medium is the message.“ Understanding Media: The Extensions of Man


„Most of our assumptions have outlived their uselessness.“

„Many a good argument is ruined by some fool who knows what he is talking about.“

„We don't know who discovered water, but we know it wasn't the fish.“

„Once you see the boundaries of your environment, they are no longer the boundaries of your environment.“

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