Seth Godin citáty

„Marketing je mocný. Užívejte jej moudře.“

„Čekat na dokonalost není nikdy tak dobré jako postoupit vpřed.“

„Rozhodněte se. Vaše rozhodnutí nemusí být moudré ani perfektní. Ale rozhodněte se.“

„Úspěšní marketéři jsou pouze dodavateli příběhů, jimž se spotřebitelé rozhodli věřit.“

„Cena za to, že se zmýlíte, je nižší než cena za to, že neuděláte nic.“

„Práce neznamená dohánět status quo. Práce znamená vytvářet status quo.“

„Jsem přesvědčen o tom, že marketing je tou nejmocnější silou, kterou mají k dispozici lidé, kteří chtějí dosáhnout změny.“

„Marketéři jsou zvláštním druhem lhářů. Lžou spotřebitelům, protože to spotřebitelé vyžadují. Marketéři vyprávějí příběhy a spotřebitelé jim věří.“

„Pokud se vaše práce sestává jen z toho, že děláte to, co vám říkají, časem si na to najdou někoho levnějšího.“

„Místo abyste přemýšleli nad tím, kdy máte další dovolenou, byste si možná měli vytvořit život, ze kterého nepotřebujete utíkat.“

„Marketing je věcí šíření myšlenek a šíření myšlenek je nejvýznamnějším produktem naší civilizace.“

„Marketéři dosahují zisků, protože spotřebitelé kupují to, co si přejí, nikoli to, co potřebují. Cestou k ziskovému růstu je uspokojování přání, nikoli potřeb.“

„Spotřebitelé se spolupodílejí na marketingu.“

„Slovo blog je irelevantní. Už teď je běžné a očekávané, že každá inteligentní osoba (a i pár těch neinteligentních) bude mít mediální platformu pro sdílení se světem.“

„Když vy a váš konkurent nabízíte pouze kvalitu a nic navíc, pak prodáváte komoditu a tu bych prosil hlavně levně.“

“Reject the tyranny of picked. Pick yourself.”

“If it scares you, it might be a good thing to try.”

“Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”

“If you can’t state your position in eight words, you don’t have a position.”

“The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.”

“People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.”

“At the age of four, you were an artist. And at seven, you were a poet.”

“Change almost never fails because it's too early. It almost always fails because it's too late.”

“I define anxiety as experiencing failure in advance.”

“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”

“If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.”

“How dare you settle for less when the world has made it so easy for you to be remarkable?”

“Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”

“Soon is not as good as now.”

“There are two mistakes one can make along the road to truth.   Not going all the way, and not starting.”   Siddhrtha Gautama”

“In a battle between  two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

“Transferring your passion to your job is far easier than finding a job that happens to match your passion.”

“Change isn't made by asking permission. Change is made by asking forgiveness, later.”

“If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.”

“Art is a personal act of courage, something one human does that creates change in another.”

“Learning is not done to you, it is something you choose to do.”

“How was your day? If your answer was "fine," then I don't think you were leading.”

“Leadership, on the other hand, is about creating change you believe in.”

“Don't find customers for your products, find products for your customers.”

“The challenge with being an initiator of projects is that you are never, ever done.”

“Leadership is the art of giving people a platform for spreading ideas that work.”

“If failure is not an option, then neither is success.”

“Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.”

“The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.”