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Michael Porter

Datum narození: 23. květen 1947

Michael Eugene Porter je americký ekonom, profesor Harvard Business School.


„Ty nejúspěšnější firmy mají neustálé starosti.“

„The essence of strategy is choosing what not to do.“ What Is Strategy?


„But history tells us that monopolies that are truly benevolent and effective are rare.“ Redefining Health Care: Creating Value-based Competition on Results

„Competition has taken place at the wrong levels, and on the wrong things. It has gravitated to a zero-sum competition, in which the gains of one system participant come at the expense of others. Participants compete to shift costs to one another, accumulate bargaining power, and limit services. This kind of competition does not create value for patients, but erodes quality, fosters inefficiency, creates excess capacity, and drives up administrative costs, among other nefarious effects.“ Redefining Health Care: Creating Value-based Competition on Results

„Standardized process guidelines belie the complexity of individual patient circumstances, and freeze care delivery processes rather than foster innovation. What is needed is competition on results, not standardized care. What is needed is competition on results, not just evidence-based medicine. There should be no presumption that good quality is more costly.“ Redefining Health Care: Creating Value-based Competition on Results

„This is analogous to the situation in which the robber says, “stick ’em up, I want your money,” and the deranged-looking victim says “If you take it, I will explode this bomb and kill us both!“ Competitive Strategy: Techniques for Analyzing Industries and Competitors

„Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitability while providing a framework for anticipating and influencing competition (and profitability) over time. P. 26“ HBR's 10 Must Reads on Strategy

„The strongest competitive force or forces determine the profitability of an industry and become the most important to strategy formulation. The most salient force, however, is not always obvious. P. 26“ HBR's 10 Must Reads on Strategy


„consumers tend to be more price sensitive if they are purchasing products that are undifferentiated, expensive relative to their incomes, or of a sort where quality is not particularly important to them.“ Competitive Strategy: Techniques for Analyzing Industries and Competitors

„Understanding industry structure is also essential to effective strategic positioning P. 26“ HBR's 10 Must Reads on Strategy

„If the forces are intense, (..) almost no company earns attractive returns on investment.

If the forces are benign, (..) many companies are profitable. P. 25“
HBR's 10 Must Reads on Strategy

„Rather than measuring results and rewarding excellent providers with more patients, the focus has been on lifting all boats by attempting to raise all providers of a service to an acceptable level. The principal tools have been practice guidelines and standards of care that every provider is expected to meet. Evidence-based medicine is another term for practicing based on accepted standards of care.“ Redefining Health Care: Creating Value-based Competition on Results


„The fundamental problem in the U. S. health care system is that the structure of health care delivery is broken. This is what all the data about rising costs and alarming quality are telling us. And the structure of health care delivery is broken because competition is broken. All of the well-intended reform movements have failed because they did not address the underlying nature of competition.“ Redefining Health Care: Creating Value-based Competition on Results

„If a firm can spot an industry in which the fragmented structure does not reflect the underlying economics of competition, this can provide a most significant strategic opportunity. A company can enter such an industry cheaply because of its initial structure. Since there are no underlying economic causes of fragmentation, none of the investment costs or risks of innovations to change underlying economic structure need be borne.“ Competitive Strategy: Techniques for Analyzing Industries and Competitors

„Thus a low-cost position protects the firm against all five competitive forces because bargaining can only continue to erode profits until those of the next most efficient competitor are eliminated, and because the less efficient competitors will suffer first in the face of competitive pressures.“ Competitive Strategy: Techniques for Analyzing Industries and Competitors

„From a strategic perspective, however, the issues in health care can be divided into three broad areas. The first is the cost of and access to health insurance. The second is standards for coverage, or the types of care that should be covered by insurance versus being the responsibility of the individual. The third is the structure of health care delivery itself.“ Redefining Health Care: Creating Value-based Competition on Results

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